MEET N' GREET
VIP RATT N' ROLLERS

In April 2020, as the world entered what felt like the 97th month of the Covid lockdown (even though it had technically only been about eight weeks), Geico absolutely hit the ball out of the park with its comedic masterpiece: “RATT Problem.” What nobody realized at the time was that this commercial would become a full-blown cultural timestamp — and the blueprint countless commercials would later imitate. Suddenly, 1980s glam rock came crashing back into suburban living rooms

FRIDAY, JUNE 12th - GARY, INDIANA HARD ROCK LIVE 🏁 Rock fans, get ready!! 80's Rock Icon, Stephen Pearcy - the iconic voice of RATT—is bringing a high-voltage night of hits to Hard Rock Live on Friday, June 12th, for a one-night-only performance in Gary, Indiana. 🤘Pearcy brings the 80's Sunset Strip scene to your town! A must-see event for both longtime fans and new ones alike! 🎤Presented by Live Nation, this show is more than a concert—it’s a f

Renowned guitarist Joel Hoekstra, who has collaborated with esteemed artists Foreinger , Whitesnake and the Trans Siberian Orchestra . His virtuosic guitar playing has garnered widespread recognition on stages with Cher, Night Ranger, and Broadways "Rock of Ages". Most recently highlighted on " Dancing with the Stars" (Metal Night ), and SNL 50 . In 2026, Joel Hoekstra will join RATT'S STEPHEN PEARCY on his “Undercover Tour" 2026 . Pearcy is currently commemorating th

When Justin Bieber stepped onto the Coachella stage, fans didn’t just watch—they walked in their own nostalgia. This was the "Beliebers" 1st experience with a nearly 20 year Anniversary of their favorite artist. He hit the scene in 2007 and his fans were recognizing that they have all grown older together. He and his fans realizing how much life has been lived in the near 20 years together. Justin Beiber at Coachella 2026 This is what I’ve long described as emotional equity—